IFA 2016: Race to Reality – additional IFA keynote confirmed

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Media and trade visitors from around the world will once again be flocking to the IFA International Keynotes for exclusive, personal insights into leading global player strategies.

Following on from Daimler and BSH, now another keynote speaker has been confirmed: Mark Papermaster, Chief Technology Officer at AMD. With “Race to Reality – The Next Billion-People Market Opportunity”, AMD promises its audience insights into the opportunities, possibilities, and business models that lie in the VR technologies of tomorrow. Advances in computing power, graphics, display technology and software tools are making virtual worlds more realistic than ever before.

The IFA Keynotes will be opened this year by Dr. Karsten Ottenberg, CEO of BSH Hausgeräte GmbH, on 2 September. He will be speaking about “Consumer Experience in the Connected Kitchen”.

The second keynote speaker on Friday afternoon will be Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.

IFA Berlin
IFA in Berlin presents the latest products and innovations in the heart of Europe‘s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries.

IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media. Don‘t miss the opportunity to explore emerging trends and celebrate the premieres of new technologies and products.

Save the Date!

2 to 7 September 2016

Opening hours: daily from 10 am – 6 pm

Trade visitors can enter the International Trade Visitor Reception starting at 8 am.

Location
Berlin ExpoCenter City
Messedamm 22
14055 Berlin
Germany

Contact IFA Executive Director
Jens Heithecker
Tel.: +49 (0) 30 / 3038-2294
Fax: +49 (0) 30 / 3038-2401
Email: ifa-projectmanagement@messe-berlin.de

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